Solidarity Xmas Tree 2024 Winner: Paola Milan
Acquisition Award for the design and production of a Christmas tree for the OMEGA boutique and auctioned at the SOLIDARITY CHRISTMAS TREE 2024 event.
In collaboration with OMEGA and the Tara For Women Foundation, we continue to give visibility to the participating artists of the 1st edition of Tara For Art.
The winning artist, selected on this occasion, is PAOLA MILAN, the designer and producer of this tree filled with the gears of a watch.
Thank you, OMEGA, for giving us the opportunity to continue promoting the talent of enterprising female artists.
The Precision of Time
In a world where luxury, authenticity and innovation make the difference, a special collaboration is born for the holiday season: a Christmas tree designed to reflect the essence and values of OMEGA.
The Vision Behind the Design
Standing 2 meters tall and 1.40 meters in diameter, the tree has been crafted to fit seamlessly within the modern aesthetics of the boutique. Metacrylate, a transparent, durable, and flexible material, was chosen not only for its ability to take on any shape but also for its modern and exclusive appeal. Each layer of the tree mirrors the precision with which OMEGA works, forming a piece that brings together tradition and innovation.
Through laser-cut designs, each panel proudly displays the silhouettes of watch gears, along with the OMEGA symbol, reminding us that in every second, in every movement, there is a harmony that only OMEGA knows how to orchestrate.
The Fusion of Brand and Christmas
By choosing red as the guiding theme, the Christmas tree embraces a festive aesthetic that also resonates with the brand’s identity. Red symbolises strength, passion, and above all, the energy that drives the brand to keep evolving in its field. The light reflected through the surfaces of the tree creates a visual interplay reminiscent of the flashes of precision in each of its watch components.
An Easy-to-Assemble, Unforgettable Tree
The assembly process of this tree has been designed to be as practical as it is elegant: the metacrylate tree can be assembled and disassembled with ease, in just a matter of minutes. This tree is not only a tribute to the festive season but also to the efficiency and quality that the brand represents.
