Digital Impulse Course
EMPLOYMENT AND ENTREPRENEURSHIP, in collaboration with Fundación MásHumano and the Community of Madrid, we will impact 36 young people and women, registered in the Community of Madrid.
The Digital Impulse program consists of two 40-hour training courses, where you will acquire the digital skills and tools to improve your employability, launch a project or improve your business through digitalization.
It is a program with theoretical and practical content of 40 hours spread over two weeks, so that you acquire the necessary knowledge to give you the boost you need, which we offer:
In-person courses certified by the Community of Madrid.
Theoretical and practical content that facilitates learning.
Taught by top experts.
Free courses.
It is made up of two levels, which you can participate in both or in the one that suits you best:
BASIC LEVEL (Closed): can help you be a better option in the job market, whether you are considering working for others or want to be your own boss, and you will see all this content: From March 4, 2024.
Digital Competencies Analysis Test.
Hermann's HDBI personality tests.
Personal SWOT.
Communication 2.0 of our personal brand: social networks and new technologies within our reach.
Create our professional profile on LinkedIn.
How to generate contacts on LinkedIn.
How to post on LinkedIn.
Publication of 1 article on LinkedIn.
My resume with Canva.
The importance of the cover letter.
How to write a good cover letter.
The video resume.
How to record your own video resume.
How to communicate my experience and know-how.
Create your own elevator pitch.
How Indeed (app) works, an automated job search application.
Generate your own story through Storytelling.
Train for a real interview.
Design the Business Model CANVAS.
Tools for creating your digital business: social media, website and blog.
Entrepreneurial skills.
ADVANCED LEVEL (Closed): If you already have an idea or have already launched a business or entrepreneurial project, in this workshop you will find the keys to grow and achieve better results: Practical dynamics to improve learning and real cases. From April 1, 2024.
Digital business ideation workshop.
Digital network test and digital checklist.
Digital SWOT Where do I start?
Digital maturity test for my business, analysis, digital tools to be incorporated and impact assessment of their incorporation.
Planning: Objectives and goals.
Customer empathy map.
Discover/Validate the customer's need.
Our value proposition.
State the value proposition for our client.
Test the value proposition: minimum viable product (MVP).
One page of the idea/business.
How to create reels and content for social media.
Social media design and management tools: Canva, Camtasia, Metricool, Creator Studio and Meta Business Suite.
Google my business.
How to be on Google My Business.
What is SEO?
The blog.
How to make your own blog.
How to make a minimum viable website.
REQUIREMENTS:
This program is offered to any woman aged 16 or over registered in any municipality in the Community of Madrid.
Places will be filled in strict order of registration up to a maximum of 18 women, for each Basic and Advanced level.
Basic: from 03/04 – 03/15
Advanced: from 04/01 – 04/12
Schedule: will be chosen according to the majority of requests.