Carolina Verd (OMEGA)
Acquisition Award for the design and production of a Christmas tree for the OMEGA boutique and auctioned at the SOLIDARITY CHRISTMASTREE 2023 event.
In collaboration with OMEGA and the Tara For Women Foundation, we continue to provide visibility to the participants of the 1st edition of Tara For Art 2023.
The winning artist, selected on this occasion, is CAROLINA VERD CHRISTIANSON, who created this beautiful and modern contemporary work.
Carolina not only took care of the creation and production of the design, but also incorporated an interactive element by adding a QR with virtual reality. You can explore Carolina's work through this QR link with virtual reality; it's a fun experience that allows you to place the tree in any space of your choice.
Thank you OMEGA for giving us the opportunity to continue promoting the talent of female entrepreneurial artists.
OMEGA Boutique tree real vs sketch
When I realized that it was the OMEGA brand for which I was going to propose an artistic concept, the first thing that came to mind was a curious reflection: the relativity of time and the durability of watches as objects.
These two elements come together in my memory of a brand that has been there for so long I can remember.
In fact, if it weren't for the brand's extensive history, I would almost say that it is generational, and that this personal connection that the brand evokes has to do with the relativity of time linked to a tangible object that endures and stays with us for a long time. But when I started to investigate, I found a fact in my memory that creates an emotional bond. My father is an architect and was a professor at the Polytechnic University of Madrid for many years, teaching the subject of Shape Analysis.
I used to attend his classes where he frequently spoke to us about influences within the world of art, architecture and design. One of those influences that he exposed, presenting his work to us, was the architect, painter, engineer and designer Max Bill.
By chance, in this research, I discovered that Max Bill, a unique creator, was involved in the design of an iconic watch that OMEGA launched in 1986 for the “Art Collection”. From there, almost surprisingly, I identify the close link that connects me to the brand: on the one hand, the figure of my father as a significant influence on my passion for art, and on the other, Max Bill, as an essential figure of 20th century design. My proposal for the design of “The Christmas Tree” arises from this personal connection that I have recently discovered with the brand and the piece. Designed by Max Bill.
