mujeres emprendedoras con éxito

Entrepreneurship and Success

On April 10th, Claudia De La Riva enriched our understanding of entrepreneurship during the masterclass “What They Don’t Tell You About Entrepreneurship,” where we gained valuable insights into the paths to success.

Claudia De La Riva is a mother of two daughters, a psychologist, digital nomad, investor, and entrepreneur. Her career spans business development, innovation, communication, investment rounds, and branding. She is the founder and CEO of Ocre, Nannyfy, Nannyfy TV, Apolo Kids, and Kokoro Kids, which includes a successful mental and cognitive training app focused on emotional development for children.

Claudia De La Riva emphasizes several key aspects of entrepreneurship: the importance of selecting the right team and managing it effectively for smooth operations and attracting investments; the necessity of building a strong brand in the current business landscape; the critical role of a clear and compelling value proposition to distinguish oneself from competitors; and the importance of actively listening to customers and adapting to their needs for market growth and satisfaction.

Entrepreneurship is a masterclass in your veins,” was a phrase Claudia left us regarding a moment of change in her project where she experienced some disappointment.

Claudia De La Riva notes that while everything seems manageable when things are going well, challenges like betrayal can emerge when problems arise, posing significant obstacles. During such times, the feeling of agony can be constant. She acknowledges that although maximum commitment and dedication are crucial for successful entrepreneurship, they do not shield against the emergence of unexpected challenges.

Claudia De La Riva shares that trust and belief are essential for overcoming difficult moments in entrepreneurship. Self-confidence and belief in her projects serve as a cornerstone and powerful guide to move forward, avoid stagnation, and enhance economic viability. Maintaining faith in oneself and the project’s vision is crucial for overcoming challenges and achieving success in entrepreneurship.


Finally, Claudia leaves us with this reflection on the things she has learned from entrepreneurship:


1.Recognize that entrepreneurship is a long-term journey filled with changes. It’s crucial to adopt a flexible mindset to navigate these shifts without frustration.

2.Embrace travel and exploration, as ideas and talent can emerge anytime and anywhere, indifferent to location or time.

3.Accept that fears and uncertainties are part of the entrepreneurial experience. These emotions are natural and signify deep care for your project.

4.Understand that the entrepreneurial path is riddled with challenges. What might initially appear as failure often reveals itself as an opportunity. Learn to find joy in these moments.



In summary, entrepreneurship is a journey enriched with dreams, challenges, setbacks, and lessons that extend beyond conventional success stories. The true essence of entrepreneurship resides in the ability to persevere, adapt, and grow. Acknowledging and embracing these often overlooked realities equips us to tackle the path with courage and resolve. This perspective reminds us that true success is not merely about achieving our objectives but also about relishing the transformative journey that takes us there.

Do you want to know more about our masterclass program? Find out here.